SendSites success: Tulsa Regional Tourism’s proposal power kept events thriving during the pandemic

Tulsa, Oklahoma, aka “the world’s largest small town,” is the second-biggest city in Oklahoma and the 47th most populous in the U.S. Tulsa boasts an impressive amount of art deco architecture, a half-billion-dollar park ranked best in the U.S., a rich history of music, and so much more. The destination marketing organization (DMO), Tulsa Regional Tourism, is tasked with attracting visitors and events to what residents call a “place of opportunity.”

When the COVID-19 pandemic threw group gatherings into question, the DMO utilized SendSites to step up their proposal game.

Tulsa Regional Tourism reported the following results from its meeting and events proposals:

136 events booked in 2019-2020 and 2020-2021
From 2021-2022, there were 189 events booked — a 39% increase
Also in 2021-2022, they worked 316 sales leads and booked 231,154 room nights, which accounted for $359,011,764 in Total Economic Impact for the destination

“We get a lot of feedback from clients on a regular basis saying that the proposals are really nice, not only from a visual standpoint but from an information standpoint,” said Joel Koester, director of sports sales at Tulsa Sports Commission. “We had a client tell us that it was one of the best proposals they remember. The first thing they said was, ‘Oh yeah, we remember your proposal from last year because it blew everyone away.’”

Author

Kasey Pooley

Author

Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey fits right into the marketing department as the communication & social media specialist. She researches, writes, and edits engaging content about destination marketing organizations, creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru — responsible for content creation, design, and posting on all social media platforms.