Simpleview Certification

Go beyond training. Show the value of what you know with a Simpleview Certification from The Brainery.

Starting with Simpleview’s CRM Certification program, users now have the opportunity to both learn more about the CRM by job function and be recognized for that valuable working knowledge. Whether it's one of our CRM or CMS certification courses, earning a Simpleview Certification validates your professional expertise in vital industry software specific to destination marketing organizations (DMOs). Certification also illustrates professional value on multiple levels to peers, employers and organizations, indicating professional credibility, relevant experience, growth potential and community connections.

Why Certify?

Professional Credibility
Certification recognizes authority on Simpleview products in a way that is readily understood within the ranks of a DMO and between DMOs.

Relevant Experience
Certification sums up a user’s breadth of system knowledge and highlights up-to-date skills.

Growth Potential
To employers, certification shows a dedication to personal educational achievement, increased productivity, efficiency potential and a faster learning curve, plus the potential ability to mentor peers in system training.

A Peer Community
As the Simpleview certification program grows, we hope to see those with Mentor and Master titles come together to help further educate each other in peer-to-peer sessions and forums.

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"The Brainery is a wonderful tool for training and onboarding staff, allowing me to properly pass down the knowledge that I have with the Simpleview CRM and CMS. I like the quizzes and testing as a way to reinforce what someone has learned. And all the video sessions are easy to follow."

Sally McAleer, Travel Lane County 

"The Brainery offers users easy to use materials and lessons on the Simpleview CRM product. I would recommend it for the novice all the way to the advanced power user - it's that great of a system!"

Jacob Burke, Corning and the Southern Finger Lakes

"I encourage any CRM user to take advantage of the Brainery’s Member/Partner course. Even as a “seasoned” CRM user, I came across a few things that I didn’t remember, didn’t know or had just forgotten that I could do."

Andrea Timbes, Fort Worth Convention & Visitors Bureau

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Job-Discipline-Based Brainery Coursework

• Membership/Partnership
• Visitor Services
• Meeting Sales
• Website Management
• Group Tour and Travel
• Meeting Services
• Media and Public Relations
• Event Management

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Certification Level: Mentor

• Must pass a Simpleview Certification Exam in a tourism industry job discipline.

• Must pass your discipline’s Simpleview Certification Exam every two years to recertify and keep the Mentor title.


Certification Level: Certified Master

• Must pass three or more Simpleview Certification Exams in tourism industry job disciplines.

• Must pass your disciplines’ Simpleview Certification Exams every two years to recertify and keep the Certified Master title.

Available Courses

Member/Partner | CRM

In the Member/Partner course you will learn the best practices for handling your local member or partner data. Beyond the basic management tools in the CRM, this course emphasizes how to manage your local Listings & Amenities, build Searches & Reports, use the Extranet, and perform Admin features and functions.

Consumer Inventory | CRM

The Consumer/Inventory course concentrates on managing your Leisure Traveler data in the CRM with an emphasis on importing data, the form builder, reporting, and internal workflow. 

Meeting Sales | CRM

In the Meeting Sales course, you will learn how to simplify the meeting sales process with your Simpleview CRM. This course focuses on how to track potential clients, project future events, finalize a sales lead and analyze your sales data. 

Simpleview CMS 

Learn how to manage your website's page content, utilize CMS Modules for advanced marketing practices, and leverage your CMS administrative tools to keep your projects on task and in order. 


All of our courses begin the first friday of every month and run for 45 days with the following start and end dates: 

  • Jan 4, 2019 - Feb 18, 2019
  • Feb 1, 2019 - Mar 18, 2019
  • Mar 1, 2019 - Apr 15, 2019
  • Apr 5, 2019 - May 20, 2019
  • May 3, 2019 - June 17, 2019
  • Jun 7, 2019 - July 22, 2019
  • July 5, 2019 - Aug 19, 2019
  • Aug 2, 2019 - Sept 16, 2019
  • Sept 6, 2019 - Oct 21, 2019
  • Oct 4, 2019 - Nov. 18, 2019
  • Nov 1, 2019 - Dec 16, 2019

How it Works

Certification is achieved through intensive coursework and training, plus rigorous exams, housed within the Brainery by Simpleview, our client learning and certification hub. The Brainery is a structured resource for detailed instruction on the Simpleview CRM, offering deep-dive coursework and guided training leading to certification in the use of the system.


Learn More About Certification

Fill out the form below to be contacted by a Simpleview representative about The Brainery certification courses and registration.

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Specify Your Class

The Brainery currently offers the Member/Partner and Consumer/Inventory courses, with CMS/Website Management and Meeting Sales coming later in 2018. Stay tuned for even more courses to become available in the future.

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Certification Benefits

  • Receive a digital certificate.
  • Use downloadable badges and logos indicating your certification level to showcase your expertise through email signatures, social media profiles, and more.
  • Receive a personalized certification program ID, which can be used by current and prospective employers to verify certification statuses with ease.
  • Those who earn certification are eligible for professional offers and perks from Simpleview and its strategic partners, which are exclusive to alumni.
  • Simpleview Certified Mentors and Masters gain access to member resources, including private networking events and forums.

The Brainery by Simpleview

The Brainery provides structured, standardized, clear, and valuable curriculum that bridges the gap between DMO software and travel industry knowledge. Online video coursework and testing puts training sessions on the one-on-one level in a way that learners can adjust to their own schedule, pace, and job roles. By completing specified courses, Simpleview CRM users can earn certifications that recognize their work, advanced skill level, and added value to travel and tourism organizations as a Simpleview certified user. With our job-discipline-based curriculum programs, tourism professionals can earn certifications in their job roles and even obtain a mastery level in multiple disciplines, such as membership/partnership relations and leisure visitor services. Different certification levels show the depth of a user’s studies and skill set: Mentor or Master.