A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today.
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Hello. I am David Peacock, senior advisor to Future Tourism Group at Simpleview. I am excited to share with you a series of interviews with industry leaders, luminaries, and visionaries in candid conversations about the challenges and opportunities facing travel and tourism today and in the future.
Simpleview has worked with a group of beta partners around the world to develop and test a program designed to measure the holistic digital footprint of a destination, across all stakeholders, and to develop automated tools for destination digital reputation management.
Now, more than ever, it is the time for our industry to band together and face the challenges of the present in order to chart a more positive and productive future.
We have asked a series of chief executives and leaders in the industry to weigh in on the challenges we face right now and to share their thoughts on what the future holds.
Tune in for thoughtful discussions about sustainable tourism, destination development, transformative placemaking, stakeholder engagement, community alignment, and more.
The Video Podcast Archives
View AllRaising the bar: the PACE Forum sets a new standard for engagement
- 2 minute read
Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…
Building an inclusive destination: navigating unrest and inequity with trust and opportunity
- 2 minute read
The events of Memorial Day, May 25, 2020 — the death of George Floyd, captured on video, created a nationwide protest. It was a grisly harbinger of the ever-present specter of racism, but also a powerful call for pressing change not just in Minnesota but across the country and around the world. If…
Demystifying accessibility: embracing accessible tourism to empower destinations
- 1 minute read
For the last decade, tourism organizations globally have been moving toward a more local, engaged, and citizen-focused model. As we set our sights on regenerative tourism, sustainability, accessibility, and a virtuous visitor economy, the question remains — how do we generate the engagement and…
Why authentic experiences are vital to the future of places and people
- 2 minute read
Advertising guru David Ogilvy said it best in the 1950s: “The consumer is intelligent, the consumer will figure it out, the consumer will make wise choices.” The pressing need for destinations to communicate their authentic state of being has never been more apparent. Visitors in a world rebounding…
The future of AI: expanding applications we're just beginning to grasp
- 2 minute read
If you’ve watched the rise of narrative-based generative artificial intelligence (AI), then you’re likely as conflicted about the long-term outcomes of this magnificent leap in computing technology as I am. On one hand, we have revered computer scientist and cognitive psychologist, Geoffrey Hinton…
Behavioral optimization in tourism: from nudge strategies to smart design
- 2 minute read
Behavioral optimization in tourism may not be a familiar term, but it’s definitely happening. For over two decades, psychologists, sociologists, researchers, academics, and strategists worldwide have been actively exploring ways to influence and shift human behavior within the tourism industry. At…