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Tag: Predictive Intelligence

Fusing Science and Creativity to Keep your DMO Relevant

By Simpleview on Mar. 16, 2018

Introduction The marketing landscape has changed significantly over the last few years. New technologies and concepts are quickly moving from buzzword and hype to reality. Big data, marketing automation, and artificial intelligence are just a few of the concepts that are coming to life. So how can…

Using Google Analytics to Dig into Mobile Traffic

By Linda Tandjung on Sep. 14, 2017

People are spending more and more of their time on their mobile devices. Smartphones continue to improve and now allow people to do whatever they used to do on the desktop on their mobile phones. Reading emails, checking to-do lists, playing games, commenting on a friend's social status, or even…