Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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Experience Columbus Increases Conversions with Simpleview CRO

SITUATION After working with Simpleview to create a multi-award-winning website, experiencecolumbus.com (which won a Platinum Marcom Award and made Skift’s Best Website list in 2016), the Greater Columbus Convention & Visitors Bureau decided to truly focus in on one of their high-priority goals for…

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No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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Our New Year's Resolution…

Hello friends! 2016 was an eventful year! But do I really need to tell you that? So much has happened in the travel marketing space. Google made several changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal…

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3 Simple Steps to Kaizen Your Website

Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…

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