Case Study: Pocono Mountains

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

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HSMAI Adrian Awards Winners Announced

Simpleview is thrilled to announce that Houston First Connection, Innovation Norway, the Outer Banks of North Carolina and Visit Anchorage have all recently been selected as winners of the 2016 HSMAI Adrian Awards. Congratulations! Out of more than 1,200 entries submitted this year, their work…

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Simpleview Announces New Senior Leadership Additions

FOR IMMEDIATE RELEASE TUCSON, Ariz. (December 12, 2016) - Simpleview is proud to announce two new additions to their senior leadership team. Cara Frank has been promoted to Vice President of Marketing and Sean Moyle has been named Vice President of Operations. "Both long-term Simpleview employees…

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Case Study: Pittsburgh Tests Conversion Rates

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

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Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

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2016 MarCom Award Winners

Congratulations are in order for three 2016 MarCom Award-winning websites! We're proud to see three of our clients on the list for one platinum and two gold awards in the tourism category: Experience Columbus - Platinum in Tourism Huntsville/Madison County CVB - Gold in Tourism Rockford Area CVB -…

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