EMEA Summit encore webinar series
Drive your destination's digital transformation
Unlock strategic insights to elevate your destination marketing
Gain a competitive advantage with the EMEA Summit Encore, a complimentary series of nine expert-led webinars. Designed exclusively for destination marketing professionals, this series provides actionable strategies and data-driven insights to enhance your digital presence, optimise marketing efforts, and drive measurable growth.
Register to access the full series or select individual sessions tailored to your strategic priorities.
Advance your digital marketing capabilities
The tourism landscape is in constant evolution. To succeed, you need to leverage the latest trends, tools, and strategies. Our EMEA Summit Encore series is structured to provide you with the critical knowledge needed to navigate these changes effectively. Each session is led by an industry specialist, offering practical guidance you can implement immediately to improve performance and achieve your objectives.
Key takeaways
By attending, you will gain a deeper understanding of key areas impacting destination marketing today, including:
- Influencers and UGC: Discover how to integrate influencer marketing and user-generated content to significantly boost your SEO and online authority.
- AI and SEO: Learn practical AI tips and stay ahead of the latest SEO trends to increase organic traffic and visibility.
- Impactful campaigns: Draw inspiration from real-world examples of successful destination marketing campaigns and learn to replicate their impact.
- Business tourism: Capitalise on current business tourism trends to attract more meetings and events to your destination.
- Digital asset management: Understand the value of a robust DAM system in managing your destination’s media library and influencing visitor perceptions.
- Next-generation visitors: Analyse generational travel preferences and behaviours to tailor your marketing activities for future audiences.
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Duration: 30 minutes
Presenter: Maeve Maguire, SEO AnalystThis session investigates the ways in which you can work with influencers and user-generated content to enhance your digital marketing activity. With Instagram now indexable by Google, influencer activity and content have the potential to improve your SEO significantly. Join this webinar to learn how to leverage these powerful tools for your destination.
This webinar will enable attendees to:
- Understand the impact of influencer marketing and UGC on modern SEO.
- Identify strategies for effective influencer collaboration and content amplification.
- Implement a framework for collecting, managing, and utilising user-generated content to enhance destination marketing.
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Date: Thursday 15 January 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Tina Veater, Director of Account Management & Sarah Stride, Manager, Account ManagementLocal Visitor Economy Partnerships (LVEPs) are tasked with a broad and complex remit to engage a diverse range of stakeholders while effectively promoting their region's unique value. This webinar provides a strategic overview of the digital solutions available to LVEPs, focusing on the creation and management of a powerful digital estate. We will discuss integrated platforms and tools designed to streamline operations, enhance stakeholder collaboration, and amplify regional promotion efforts.
This webinar will provide attendees with:
- An understanding of ‘digital estates’ and their strategic importance for LVEPs.
- The ability to identify key digital solutions that facilitate effective stakeholder engagement and management.
- The ability to recognise opportunities to leverage technology to enhance regional promotion and drive visitor growth.
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Date: Thursday 22 January 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Charlie Day, SEO AnalystStay on top of your SEO game with this session on the latest SEO trends. Led by SEO Analyst Charlie Day, this webinar will provide critical insights to help you adapt your strategy, enhance online visibility, and maintain a competitive advantage in organic search.
Attendees will learn how to:
- Identify the most significant SEO trends currently affecting destination marketing.
- Understand how to adapt their existing SEO strategies to align with new search engine algorithms and user behaviour.
- Implement actionable tactics to improve organic search rankings and increase website traffic.
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Date: Tuesday 27 January 2026, 10am GMT
Duration: 30 minutes
Presenter: Amy Knight-Dawson, Product Training SpecialistWith insights showing visitors are heavily influenced by imagery, a digital asset management system (DAM) is invaluable. Join this session for an in-depth look at Simpleview DAM, powered by Cloudinary, and learn how to manage your destination's media library to enhance your marketing efforts.
Attendees of this webinar will:
- Understand the strategic value of a DAM system for destination marketing.
- Identify the core functionalities of the Simpleview DAM, powered by Cloudinary.
- Recognise how an effective DAM solution can streamline workflows and enhance brand consistency across all digital channels.
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Date: Thursday 5 February 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Charlie Day, SEO AnalystAre you using AI to benefit your digital and destination marketing activities? In this EMEA Summit Encore webinar, SEO Analyst Charlie Day will share AI tips and quick wins that you can put into immediate use to enhance performance and streamline workflows.
Attendees of this webinar will learn how to:
- Identify practical applications of AI for content creation, SEO and data analysis.
- Implement several quick win AI tactics to improve efficiency and campaign effectiveness.
- Understand the strategic benefits of integrating AI into their destination marketing activities.
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Date: 12 February 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Sarah Stride & Vanessa MartinVisitor tastes and behaviours are evolving at an unprecedented rate. This EMEA Summit Encore webinar provides a deep dive into the distinctions between generational travel preferences, from Gen Z to Baby Boomers. We will analyse current data and trends to provide practical, actionable insights that you can integrate directly into your destination marketing activities to effectively engage future audiences.
Attendees will leave this webinar with the ability to:
- Identify the core travel motivations and behaviours of different generational cohorts.
- Understand how to tailor content and channel strategies to resonate with specific age demographics.
- Implement practical adjustments to their marketing activities to better attract and engage next-generation visitors.
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Date: 19 February 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Sarah StrideFor destinations seeking to increase their share of the lucrative MICE (Meetings, Incentives, Conferences, and Exhibitions) market, understanding current business tourism trends is essential. This session provides a strategic update on the key trends shaping business tourism and demonstrates how a CRM system can be leveraged to capitalise on these opportunities, attract more events, and drive economic impact for your destination.
After attending this webinar, attendees will be able to:
- Identify the latest trends in business tourism and their strategic implications for destination marketing.
- Understand how to leverage a CRM to effectively target and engage with meeting and event planners.
- Implement actionable strategies to capitalise on business tourism trends for their destinations.
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Date: 26 February 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Maeve Maguire, SEO AnalystThis session is designed for destination marketing professionals seeking practical, actionable SEO advice that can be implemented immediately. Moving beyond theory, this EMEA Summit Encore webinar focuses on tangible tips and proven techniques to enhance your digital performance, improve search visibility, and drive measurable results for your destination.
Attendees will leave this webinar able to:
- Implement a series of on-page SEO quick wins to improve content performance.
- Identify practical technical SEO adjustments to enhance site health and visibility.
- Apply actionable content and keyword strategies to attract more organic traffic.
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Date: 5 March 2026, 10 a.m. GMT
Duration: 30 minutes
Presenter: Matt BassettLooking for inspiration and guidance for your marketing campaign planning? This EMEA Summit Encore webinar will provide real-world examples of destination marketing campaigns that have made an impact, offering inspiring examples and quick-win takeaways to implement in your next campaign.
Attendees will leave this webinar with:
- Knowledge of real-world impactful campaigns and their components.
- Actionable insights and creative inspiration.
- Quick-win tactics to enhance the impact of future campaign planning.
Secure your place
Invest in your professional development and the future of your destination. Register for the complimentary EMEA Summit Encore webinar series today to access expert insights and leading strategies.