Generative AI: a tool for the present with future potential

  • 3 minute read

Limitless in appeal and infinite in application, it’s easy to see why artificial intelligence (AI) is now firmly embedded in the fabric of the travel industry. AI has been embraced by the sector as a supportive tool, one that has the capability to bring tangible benefits to both destination…

Seven romantic destinations to fall in love with in 2024

  • 2 minute read

Love is in the air ... and if you’re looking for a romantic getaway in 2024, we’ve got you covered. Spread the love with these seven romantic destinations you’ll adore. 1. Romance beneath the starry skies in Norway Experience the starry, limitless sky and the unbelievable colours of the Northern…

Simpleview EMEA Summit 2024 presents: film tourism

  • 5 minute read

Stars may fade and the lure of celebrity dull and wane, but certain trends quickly become bonafide classics. As a theme within the wider travel sector, film tourism shows absolutely no sign of slowing down. Indeed, the ideas of film tourism and, most specifically, the concept of set-jetting — that…

New site launch for Visit Surrey highlights the region’s diverse allure

  • 2 minute read

The perfect blend of town and country, Surrey’s contrasts are part of its appeal. Whether you want to explore its famous rolling hills and striking gardens or make the most of its historic towns and villages, the allure of this county is hard to resist. Thanks to Visit Surrey’s newly launched…

How Simpleview helped Visit Bergen harness the power of Simpleview DMS

  • 1 minute read

Visit Bergen and Simpleview have a longstanding relationship, a partnership that has spanned 25 years. It’s been a union largely based on continuous collaboration and cooperation but — from Visit Bergen’s perspective — it’s additionally the unparalleled power of the Simpleview DMS that has provided…

VivaCITY Challenge update: different destinations, shared concerns

  • 5 minute read

It’s said that where flowers bloom, so does hope — a saying that’s certainly applicable to last April’s City Destinations Alliance (CityDNA) International Conference in Sofia, where CityDNA and Simpleview announced the launch of the VivaCITY Challenge. Created to give two European DMOs the chance to…

 




Check out our recent case studies!

Northern Ireland & UGC

Tourism Northern Ireland’s goal was to improve the experience of its online audience and enhance its own virtual storytelling by: • Locating and displaying high quality, fresh UGC content across social media channels • Eliminating manual searches on social media and avoiding the hassle of obtaining rights • Ensuring website visitors are served with compelling content shot by real tourists, rather than content staged by the tourist boards

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Visit Bergen & Simpleview DMS

Visit Bergen and Simpleview have a longstanding relationship, a partnership that has spanned 25 years. years. It’s been a union largely based on continuous collaboration and cooperation but —from Visit Bergen’s perspective — it’s additionally the unparalleled power of the Simpleview DMS that has provided a solid and lasting foundation for this long-term relationship.

Read the Case Study

Visit Svalbard & Inbound Tourism

Balance is everything. If ever a phrase could be used to describe Visit Svalbard’s approach to inbound tourism, this is it. Located in the High Arctic, this remote Norwegian archipelago is home to a striking ecosystem and a place of dramatic yet delicate beauty. As a DMO, Visit Svalbard works to sustain and preserve its environment while welcoming and accommodating the needs of those who visit its shores.

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