Unlock success in 2025 with 6 top tourism trends

  • 2 minute read

New year, new content plan. Even with the best of intentions, we know the blank page of a fresh year can be a little intimidating. Fear not, our latest eBook outlines the top six tourism trends for 2025, helping you shape your content and campaigns to attract more visitors to your destination. Need…

Why famous cities stagnate while hidden gems innovate

  • 3 minute read

Cities don't die: the life cycle of a place Cities don't die. Once declared bankrupt, Detroit has now bounced back. Anyone visiting the city today will have to admit that cities do recover. Who could have predicted forty years ago that the coal and steel industrial cities like Newcastle, Lens…

Why city marketing tastes like meatball sundae

  • 3 minute read

Helsinki’s question about identity is a question about authenticity. First of all, do you know what a meatball sundae is? It’s a dish that makes most people cringe: meatballs with ice cream. Seth Godin used it as a metaphor in his book of the same name for a common mistake in marketing: combining…

A story in every bite: the many Christmas cookies of Europe

  • 5 minute read

There’s nothing like cookies at Christmas. Whether soft and chewy, crispy or crunchy, scented with spices, studded with fruit or dusted with sugar, this time of year brings something for everyone’s palate. But behind every crumb, there’s a tale to tell, with each nibble revealing the story of a…

Why tourism doesn't need heroes

  • 2 minute read

Every place is unique, even if it doesn’t have unique attractions to offer I first heard the term "moonshot" in the early 2010s in Stratford, Ontario. Someone had a very ambitious idea (in this case : Tom Patterson, an Ontarian journalist), and although it seemed far too grand (becoming the largest…

Local traditions, a shared celebration: festive beliefs across Europe

  • 5 minute read

Everybody believes in something, especially at this time of year. Whether you’re an excited child sleeping with half an eye open, just waiting for a glimpse of Father Christmas — or a world-weary adult, keeping the promise of spring alive through the long days of winter — traditional faiths and…

Why so many marketers should be jealous of Turin

  • 3 minute read

Marketing is the management of expectations Creating a strategy is like laboratory work: if your experiment is set up correctly, the results flow naturally. Just as every product has a life cycle, so does every place, and understanding where a place is in that cycle is crucial. Each phase requires a…

 




Check out our recent case studies!

Visit Norway - Flexibility for the future

As every traveller knows, even the best-planned journey can suddenly change its course. Back in 2021, Visit Norway began what started as a simple update of its site's font, logo and colour palette. But ended up in a collaborative journey to create an entirely redesigned VisitNorway.com using Simpleview's headless CMS technology.

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Go New Forest & Simpleview CMS

Timeless in its appeal and unique in its customs and culture, there's no place quite like the New Forest. Go New Forest works tirelessly to preserve and promote the region for the benefit of all who visit, live, or work in this special place. In collaborating with Simpleview to create a new website, Go New Forest sought to utilise the functionality of the CMS to showcase the region.

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Visit Bergen & Simpleview DMS

Visit Bergen and Simpleview have a longstanding relationship, a partnership that has spanned 25 years. years. It’s been a union largely based on continuous collaboration and cooperation but —from Visit Bergen’s perspective — it’s additionally the unparalleled power of the Simpleview DMS that has provided a solid and lasting foundation for this long-term relationship.

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