For years, Summit has brought together the people shaping the future of destinations and community engagement.
In 2027, Summit is evolving.
We’re bringing the Summit experience to seven locations across the UK and Northern Ireland, creating more opportunities to connect, learn and share ideas with peers, experts and the wider Granicus community.
Across seven one-day events in May and June, Summit on Tour will deliver insight, innovation and networking opportunities you value, in locations that are closer to where you live and work.
Whether your focus is brand leadership, visitor economy growth, meetings and events strategy, or digital transformation, Summit on Tour 2027 is your opportunity to connect with peers, gain practical takeaways, and explore what’s next for destination marketing and digital transformation.
Register now for free in the location most convenient for you
Why attend Summit on Tour 2027?

Hear from expert practitioners across Europe as they discuss the changing dynamics of destination marketing, evolving traveller behaviour, and high impact approaches to audience development, content strategy, digital experience and meetings sector growth.
Summit on Tour 2027 creates a space for meaningful conversations between DMOs, tourism boards, and convention bureaus. Expect facilitated discussions, breakout workshops, and peer-led sessions designed to spark new ideas and strengthen your professional network.
Learn directly from the teams behind Simpleview CRM, CMS, DMS and Data Engine. Sessions and clinics provide guidance on optimising your technology stack, improving data-driven decision-making, and building more effective marketing, sales, and servicing workflows.
One summit. Seven svents. One connected community. From 20 May to 17 June 2027 we’ll be visiting Exeter, Woking, Birmingham, Liverpool, Leeds, Edinburgh and Belfast. Choose the city that’s right for you and join hundreds of public sector and destination professionals for a day of learning, networking and inspiration.
What to expect at Summit on Tour 2027
Industry experts share fresh perspectives on destination strategy, tourism trends, sustainability, meetings and events innovation, and the future of destination technology.
Deep dive into GEO, data insights, content strategy, best practices and the tools that help unlock marketing value across the visitor economy.
Meet the teams behind the Granicus Destinations solutions and learn how to maximise your use of our solutions to drive measurable outcomes, operational efficiencies and growth.
Connect with colleagues from across your region who share similar challenges and ambitions – building a community of destination leaders focussed on progress, innovation and collaboration.

Who should attend?

This event is ideal for:
- Destination Marketing Organisations and tourism boards
- Convention bureaus & meetings industry leaders
- Marketing, digital, and communications teams
- Sales, CRM and visitor servicing professionals
- Industry partners and stakeholders in the visitor economy
Human expertise, amplified
Choose the city that’s right for you and join hundreds of public sector and destination professionals for a day of learning, networking and inspiration.
Register, for free, now