MailMinder is a dedicated email marketing solution that gives your DMO maximum email engagement, drives conversions and improves campaign results; closing the loop between marketing activity and visitor interactions by allowing you to truly exploit your visitor data. MailMinder pulls your website, your product database, and your CRM in to one comprehensive solution, offering endless e-Marketing possibilities for both your visitor and contact databases.
Dynamic List Management and Scheduling
From the moment someone visits your website, MailMinder will track and store their behaviour, noting which tourism products they searched for, viewed, and added to their itinerary as well as inferred information such as the likely date of their stay based on their event and accommodation searches.
Initially, this data is anonymised but at the point that the visitor decides to engage with the DMO (e.g. sign-up to receive emails) we can tie this back to the now known user, all in alignment with their data protection approval. What this means to you is that you will be able to create mailing lists based on actual user behaviour. Combining this with other criteria, such as interactions with previous mailouts, visitor location, interests, etc., results in highly-targeted and effective emails leading to higher levels of engagement.
As the mailing lists are dynamic, any new visitors that sign up and meet the defined criteria will automatically be included in your next mailout. The option to schedule mailouts means they will land in your visitor’s inbox at the optimum time.
Business CRM Integration
MailMinder is a key component of the Simpleview Europe Business CRM functionality, funnelling the vast product and contact data into flexible, comprehensive, and dynamic mailing lists to enable rapid communications with business contacts — either through regularly scheduled newsletters or ad-hoc emails to specific segments of your product database.
Performance Reports and Dashboard
The MailMinder Dashboard provides an at-a-glance view of how your most recent mailouts have performed and displays a visual summary and graph of key metrics. Individual reports for each mailout, including a heat map, offer a more in-depth understanding of engagement levels.
