In 2010, we began to make that happen by tastefully adding marketing opportunities to destination websites.
We called that initiative the Destination Travel Network (DTN), and we believe it's hands-down the simplest way for DMOs to find a new source of revenue without a single string attached:
From start to finish, our staff takes care of all the details, including working with your members and partners. Because we understand this industry, we know how to communicate the value of the program, and we understand the sensitivities of DMO/partner relationships
Some DMOs have increased their budgets by as much as 10% through DTN. The program costs you nothing (literally), and opportunities for your partners typically start at less than 10¢ per click — a low rate for highly qualified leads.
As of July 2016, DTN has delivered more than $5M to DMOs. If you're already working with a digital ad sales agency to monetize your DMO website content, let us show you how we compare. And if you're not yet earning money through your DMO website, let us show you how.