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Revenue Generation

While every Destination Marketing Organization (DMO) is unique, all share something with every other type of business: Increased revenue means more options, greater reach and better results.

In 2010, we began to make that happen by tastefully adding marketing opportunities to destination websites.

We called that initiative the Destination Travel Network (DTN), and we believe it's hands-down the simplest way for DMOs to find a new source of revenue without a single string attached:

  • You choose what DTN products will appeal to your tourism partners while preserving the look and feel you want for your website
  • Options include banner ads and text ads, priority listings, page sponsorships and more
  • We then coordinate every aspect of the program, from sales to gathering assets, design and monthly reports for each participant
  • We collect payments from participating partners then share the revenue with your DMO for you to reinvest in your site, fund new staff or use in any way you see fit

From start to finish, our staff takes care of all the details, including working with your members and partners. Because we understand this industry, we know how to communicate the value of the program, and we understand the sensitivities of DMO/partner relationships

Some DMOs have increased their budgets by as much as 10% through DTN. The program costs you nothing (literally), and opportunities for your partners typically start at less than 10¢ per click — a low rate for highly qualified leads.

 

 

 

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Insider Mentions


How much is our Destination Travel Network Worth?

More than $2M to 100+ Participating DMOs

Today, DTN is on track to deliver more than $2M to DMOs by 2015. If you're already working with an ad revenue partner, let us show you how we compare. And if you're not yet earning money through this channel, let us show you how.

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