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Experience Design

What is it?

Experience design or XD for short, is the practice of designing interactive digital environments that focus on the quality of the user experience. This interaction encompasses all aspects of the end-user's experience with the Destination Marketing Organization, its product offerings along with its services.

Experience design is about designing solutions that make sense. Solutions that meet the goals of whomever is interacting with your website whether that is on their mobile phone, tablet or a larger device like a traditional desktop. Design decisions are based on research first and foremost. The intent is to create a holistic integration and authentic framework for users across a variety of mediums.

Interactive Experiences:

  • Responsive Websites
  • In-Market Apps
  • Interactive Maps or Thematic Maps
  • Digital Visitor Kiosks
  • Meeting Planner Bid Books
  • Digital Brochures
  • Email Marketing Templates
  • Digital Advertising Campaigns

Experience design is not limited to digital experiences. It encompasses every touch point along the visitors travel journey. From dreaming, considering, planning, booking, and finally experiencing the destination first hand. We can help design the experience you would like your visitor to have.

Make the most of Experience Design

Whether your current website design needs a refresh or a complete overhaul it may be time to look at the quality of the experience that you are putting out into the world. Are you portraying the image you would like your website users or visitors to experience? Are the pages on your website telling the story or creating the action that you would like them to have? Does the design reflect the essence of your destination?

The Experience Design group at Simpleview is informed on the latest UI/UX trends, industry best practices, and experts with the Simpleview CMS tools. By understanding how a visitor or user thinks, these fluid interactions provide the design framework for marketing professionals to successfully promote the destination and provide a great online visitor experience and audience engagement which is essential to your digital brand.

Learn more about the Experience Design Process>



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Recent Awards


I could not be more happy, and relaxed, knowing that our website is being designed by such professionals.

You’ve got an especially talented Design Director in Lisa. The depth of her experience (both with SV and traditional agencies) is obvious as we explored Alaska this week. Like everyone I’ve met in your firm, she is hyper-focused on the client. We are very happy we picked Simpleview to build our next site.

—James Minton, Visit Anchorage…
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