Conversion Rate Optimization Takes Testing
DMOs often forget that getting visitors to the website is only half the marketing battle. What do you want them to do once they get there? It is important to match your website's intentions with your visitor's experience. To do so takes a proper testing plan, and the best type of test varies based on what is being tested.
We typically test three types of website components: page, page elements (headers, sidebar, widgets), or sub-elements (phrases, copy length, image placement, etc.). Testing takes the guesswork out of site optimization and uses data to make informed decisions rather than "I feel" decisions. Tests run until enough data has been collected to reach statistical significance. Only then do we report that a change is/isn't worth implementing.
- Conversion Rate Optimization (CRO) Services: One of the most crucial metrics for which a DMO can measure is conversion. This doesn't always mean a sale, but does mean that the site visitor completed a desired action, such as a visitor guide download or partner referral. Our CRO service includes a detailed CRO findings report, testing roadmap, A/B and multivariate testing, and monthly reporting.
- CRO Findings Report: Our detailed CRO findings report includes marketing, technical, heuristic, analytics platform, visitor flow and exit, mouse tracking, and user testing and survey analysis. These findings inform a solid CRO testing roadmap.
- A/B Testing and Dynamic Content Modules: Looking for tools to do your own testing and conversion optimization? At Simpleview, we take testing seriously by offering robust A/B testing and Dynamic Content modules for your Simpleview CMS. These work even better when combined with our CRO service.