The content on your website tells readers who you are, encourages them to dig deeper, and helps to establish your destination brand as an authority in the space. One of the top challenges for DMOs, however, is writing enough content to provide value to their readers while keeping their audience interested and engaged. More importantly, great content inspires and provides travelers the necessary information needed to inspire them to choose your destination for their next trip.
At Simpleview we recommend a content mix of the following:
After conducting a content audit of your site and building a content roadmap, we can help provide content, including web pages, blogs, advertorials, email, listings, in-depth authority articles, and more. Depending on the type of content, the Simpleview team may use in-house writers or partner with in-market freelancers for high quality, relevant content that has that local touch.
User-Generated Content - Stackla
User-generated content is proving to be a valuable tool for today's destination marketers. With the Simpleview - Stackla CMS integration, user-generated content can help boost conversions, sales, and trust at every stage of the travel process. While many social media aggregators are now on the market, few platforms are as powerful or as capable of converting user-generated content into measurable ROI as Stackla.