Email Marketing

Email marketing with Simpleview helps Destination Marketing Organizations (DMOs) grow their email channel through added subscriber engagement and email-driven visits to their websites, which raise awareness of their destination and partners.

For starters, our technology partner Distribion offers tools that streamline the job and automatically boost success:

  • Built-in best practices to keep you off server blacklists and ensure your messages reach your audience
  • Tools that weed out bad contacts and improve delivery rates by flagging content that could trigger spam filters
  • Tight integration with Simpleview CRM, saving you time when building lists
  • Clear reporting so you always know what's working and where you can improve, including if your email was opened on a mobile device (as more than 50% of emails are now opened on mobile)
  • Conditional content functionality enabling you to send out targeted messages to your subscribers following email best practices

More importantly, our experts give you the knowledge you need to make the most of those tools:

  • Key words to use (and not use) in subject lines for better open rates
  • Email optimization for mobile devices through easy adjustments to current templates or finding the best option for a new template (just ask us!) 
  • Targeted content to boost click-throughs for better open rates
  • Advice to keep your emails in the inbox and out of the spam filter
  • Re-engagement campaigns to clean up your inactive subscribers and see who's still interested in your newsletter in order to keep your deliverability looking good

Simply put: If you're committed to putting time and creativity into your email marketing program, we can help you reach your goals.

 

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