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Accelerated Mobile Pages (AMP)

We live in a world of instant gratification. And with more than 50% of DMO website traffic occurring on mobile, it’s imperative the speed at which your site visitors receive your next great piece of content marketing matches the time and effort you put into creating it.

Welcome to AMP (Accelerated Mobile Pages), an initiative by Google to make mobile content easier to consume. AMP utilizes compliant content to deliver pages that are reliably fast, beautiful and high performing across devices and distribution platforms. If you’ve ever loaded a lightning-fast news story from a Google Search carousel on your mobile device, you’ve likely experienced the power of AMP.

How fast? Google estimates that AMPlified pages can load up to 10x faster than traditionally designed web pages. AMP optimizes your content for higher performance and engagement, ideally lowering bounce rates and reducing friction on your site.

And, now, we’re supporting AMP! Within your Simpleview CMS, you can AMPlify content such as:

  • Blog Posts
  • Listings/Events/Offers Details

Remember, more than half of your DMO’s website visitors are coming to your site from a mobile device. They expect a seamless site user experience with content that’s readily available. And AMP can deliver that experience by loading site pages at lightning-fast speeds – up to 10x faster than what they would see from a traditionally designed web page.

Ready to AMP it up? Our AMP Simpleguide and Account Services team are ready to help!



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