The State of SEO Report for Destination Marketers

With more than 25 years of experience supporting 900+ destinations across the globe, we’ve learned a thing or two about promoting destinations on the web. While there’s no shortage of online search engine marketing guides, Simpleview provides industry-specific expertise designed for marketers promoting destinations, travel and tourism. 

The COVID-19 pandemic has upended the travel and tourism industry, creating new audience engagement patterns. While tourism-related activities have been negatively affected, there are also clear indications of recovery, especially in leisure travel. The third edition of Simpleview’s State of SEO for DMOs digs deep into the past year. It contains 80+ pages of expertise from our SEO team, answering questions about the crisis in 2020 and the best keyword opportunities for the future. In addition, the report covers how to best structure your content, why you need links, and so much more - all from a travel and tourism industry perspective.