“I wouldn’t ask anyone to do anything I wouldn’t do myself.”
- Indra Nooyi

Vanessa Roberts

Associate CRM Analyst

As an Associate CRM Analyst, Vanessa provides client support for the CRM system, and assists with reporting metrics to best fit the business needs of each client. In her owns words, her favorite part of her job is: “how intricate the CRM system is and how much it helps DMO's needs.”

Simply Put:

  • Vanessa has been a Girl Scout Troop Leader in Tucson since 2013 and was a Treasured Gem Award recipient for Southern Arizona in 2016.
  • Her favorite people to travel with are her husband and two kids. “They make life interesting, fun and entertaining since every travel destination we go to is a new experience for my kiddos. I get to live through their experiences all over again, which makes me the happiest mom on the planet!”
  • She was the first in her family to graduate from college. 


Vanessa has a bachelor’s degree in sociology from University of Arizona and is currently seeking an additional Bachelor's of Applied Science in informatics. She also has an Advanced Business Certificate from Pima Community College.

Prior to joining Simpleview, Vanessa held a number of roles in the Newspaper Industry, where she worked for 12 years analyzing circulation volumes, revenue and expenses. In 2013, she made a career change and moved to a local Marketing and PR company in Tucson as a Financial and Data Manager. In 2016, she was hired by Mister Car Wash as a Marketing Program Analyst, analyzing membership growth/attrition patterns for the Unlimited Wash Club for 230+ locations across the United States.