As a Business Intelligence Analyst, Peter is responsible for creating data visualizations that help clients make data-driven decisions. “The idea that data-driven decision-making is spreading through the DMO industry is exciting because we no longer have to rely upon 'gut' decisions,” says Peter. “Much of everyone's digital marketing now can be analyzed for trends and effectiveness. This will help our clients win in the marketplace!”
Peter is a former IBM software engineer and manager of an international virtual team of SEO experts specializing in the attorney niche. He attended American University for his undergraduate studies, where he obtained a bachelor’s degree in computer science and business. He went on to earn a master’s degree in international relations from Troy University, where he graduated cum laude.
Peter is also Google Analytics certified, Project Management Professional conferred by the Project Management Institute and holds a nanodegree in data analytics from Udacity.