"People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily"
- Zig Ziglar

Lia Wik

Senior Director of Advertising -DTN

Lia joined the Destination Travel Network as an Account Executive in 2012, and has worn many hats over the years. Today, Lia helps DMOs make dramatic impacts on their budgets as the Director of Sales. With an extensive background in advertising, Lia sets the goals for the sales team and provides motivation, support and direction to ensure the DTN team exceeds goals, excels daily, and maximizes the revenue potential of all markets.

Simply Put:
   •   Loves animals
   •   Loves putting on 80s concerts in her car
   •   Has a knack for collecting things she doesn't need

When she isn't learning more at conferences and tradeshows about industry best practices, you'll likely find Lia relaxing and catching an episode of a reality TV show on TLC. She hopes to check-off a bucket list item by visiting Ireland someday, where she can explore castle ruins and the ongoing rolling mountains of green.