"It is the ultimate luxury to combine passion and contribution. It’s also a very clear path to happiness."
- Sheryl Sandberg, COO of Facebook from her book: Lean In: Women, Work, and the Will to Lead

Josette Arvizu

Digital Content Editor

Josette Arvizu is part of our dedicated Search Engine Marketing team. She builds PPC campaigns for our clients and uses analytics and reporting tools to refine the campaign strategies and execution to provide the most value. She understands the ever-evolving nature of SEM and PPC, and loves the challenge of keeping up with the latest that the ad platforms have to offer to digital marketers and our clients.

Simply Put:

  • The farthest Josette has traveled from home? Prague in the Czech Republic, where she found the architecture to be "storybook beautiful."
  • She loves to watch documentaries on history, politics, business, and interesting and strange people.
  • A passionate learner, she also enjoys reading everything from blogs to political commentary to novels and poetry.


Josette graduated summa cum laude from New Mexico State University with a bachelor's degree in English, followed by a master's degree in Creative Writing. She has worked as an advertising copywriter and also taught English, literature, and creative writing at universities, colleges and in the community in Las Cruces, New Mexico, Houston, Texas, and here in Tucson.