"Creative people are curious, flexible, persistent and independent with a tremendous spirit of adventure & a love for play."
- Henri Matisse

Catherine Herlocker

DTN Account Executive

Catherine joined our Destination Travel Network team in 2017. She connects online advertisers with DMOs to in turn connect travelers to local businesses, generating revenue for all involved. In her words, she enjoys building relationships with customers in this role, and assisting them in promoting their businesses.

Simply Put:

  • Favorite TV show: Friends
  • Favorite person to travel with: her husband Nathan
  • Favorite hobby: giving new life to thrift furniture


Catherine brings to Simpleview many years of experience in the Tourism and Hospitality industry. She's worked with a DMO, local and regional tourism offices, and companies such as Intercontinental and Ritz-Carlton. She is a graduate of the Southeast Tourism Society's Marketing College, having earned a three year Travel Marketing Professional (TMP) certification. She is also a charter member of the Virginia Destination Professional (VDP) certification program, which is a Virginia-centric, DMO professional, individual certification. Catherine earned her Associate Arts Degree from Shepherd University. Athens, Greece is the furthest she has traveled from home.