The team tasked with promoting Tucson tourism to the Mexico market is “Vamos a Tucson.” They manage a dedicated website, targeting the 50,000 Mexico visitors traveling daily to Arizona. These visitors pump nearly $1 billion into Tucson’s economy each year, and Visit Tucson derives revenue from booking metro Tucson hotel room nights for customers through their visitor centers in Hermosillo and Ciudad Obregon, Mexico.
Tucson is major shopping and entertainment destination for travelers from Mexico. Focus on Tucson shopping, special events, and attractions was a primary goal in the redesign of this website. A prominent homepage slideshow with information on area malls and direct links to special offers and sales immediately gives visitors what they’re looking for. Including a social media feed on the homepage offers an opportunity to engage Facebook, Twitter, Pinterest and Instagram users as well.
Vamos a Tucson incorporates targeted advertising through our Destination Travel Network (DTN) by promoting various partners throughout the site. This advertising offers visitors relevant content in a way that doesn’t distract from the overall look and feel of the design. ¡Todos salen ganando!
From account managers to developers, it takes many hands to bring these sites to life. Here is the team that works on this account.