When looking for quiet, nature-based Florida destinations, Charlotte Harbor has you covered! In addition to being a premier ecotourism destination, Charlotte Harbor also offers boating, fishing, birding, small town getaways and lots of beach escapes. With so much to choose from, the Creative team wanted to help visitors discover the type of vacation they were looking for by providing a unique "I want a vacation" dropdown. When clicked, the visitor is taken to content-specific landing pages within the website. This feature allows Charlotte Harbor to showcase its destination's unique features while catering to common visitor personas.