Developed in collaboration with destination marketing professionals through a global advisory group, Destination Arena is a comparative reporting tool allowing Destination Marketing Organizations to compare their performance to that of other DMOs. Destination Arena delivers a dashboard on your desktop that allows you to compare and analyze data on key metrics like meeting sales and booking pace, leisure marketing metrics, website traffic, and more. Destination Arena is designed to help DMOs understand and enhance their performance based on timely, relevant data.
About Destination Arena
Destination Arena was founded by three industry leaders with complementary travel and tourism industry experience – InterVISTAS, GainingEdge and Simpleview. Many of the core metrics are based on Destination Marketing Associations International’s (now Destinations International) groundbreaking DMO Performance Reporting Handbook originally published in 2003 and updated in 2011. As of November 1, 2015, Simpleview manages all sales and support for the Destination Arena comparative reporting tool.