Digital asset management (DAM) is a solution for easily managing all of your digital assets in one place, such as photography, video and more. The Simpleview CMS asset library is a lite version of a DAM. As a single source repository, users build a library of images by adding them to the CMS. Those assets are then available for use on your website. Thanks to or strategic partnership with Barberstock Systems, a DMO specific solution for asset management, Simpleview was able to expand your CMS media library by developing an integration to import you Barberstock assets, allowing users to easily and vastly expand upon the amount of content in your library.
Barberstock was founded over eight years ago when
its sister company, Barbershop Films, was working
with Tourism Vancouver. The DMO needed a place to
house and distribute all of their photos and videos. The
goal was clear - create a simple and intuitive solution for organizations to manage, organize,
and distribute their digital assets. The result is the Digital Asset Manager (DAM) you know today.
With over 80 clients, Barberstock has become the fastest growing DAM platform devoted to destination marketers and the tourism industry, making it the clear choice for integration into Simpleview CMS. Together, the Simpleview and Barberstock teams collaborated to design and build a product integration that both fit the specific needs of DMOs and fostered the continued relationship between products.