Act-On profile


Act-On Marketing Automation Software collects social and behavioral data to guide further interactions with prospects. It then allows users to automate email communications and key processes for better lead nurturing, lead scoring, targeted messaging, and social engagement. Simpleview Marketing Automation, powered by Act-On offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry. Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand.

About Act-On Software

Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys™ using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. 

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Adaptive Journeys