Marketing Automation Uses The Power of Software

Simply put, marketing automation uses the power of software to automate marketing activities. By leveraging email marketing, social media and your destination website, and more, marketing automation can make your job easier, saving you both time and money. This gives destination marketers the ability to connect with their audience more consistently and provide a more personalized experience.






Email Automation


Welcome to Marketing Automation

Marketing automation incorporates systems, workflows and machine learning to increase engagement with your consumers. This is done by defining similar groups of people based on demographics and behaviors, segmenting lists based upon those definitions and scheduling messages to those segments. As campaigns mature, data collected is used to hone a personalized message developed to encourage conversion.


So, Why Simpleview?

Our marketing automation specialists work exclusively with DMOs to understand target audiences, establish key performance indicators and develop marketing automation designed for the travel industry. We will guide you through the process of developing a custom marketing automation campaign that delivers the right content to the right person at the right time; a technique that has been proven to increase engagement and conversion.