The Elements of Branding

A Brand is the foundation of an organization. It defines your values, your essence, and speaks to your audience and internal stakeholders alike. A Logo is the visual identity of your brand. A destination’s logo can evolve, and should always be aligned with your brand story, your target audience, and your community. While your brand overarches your logo and visual identity, both are important in promoting a consistent image and voice.

Do You Need a Refresh, a Rebrand or a New Visual Identity?

There are several different ways to approach rethinking a destination brand, and the answer will differ depending on your destination’s goals. 

What Do You Need For a Website Redesign? 

If your destination is considering a website redesign, it’s critical that you have a strong brand to build off of, as your website design will rely heavily on the following elements: 

• Logo 
• Color Palette
• Typography
• Design Elements & Iconography
• Photography & Illustrations
• Brand Values, Story & Voice

These elements will create a solid foundation for the framework of your website, supporting a strategic, custom design that resonates with your target audience.