Strategy & Planning
Content development begins with a data-driven audit of your current website copy to ensure key SEO and content metrics are always at the forefront of future optimization.
- First, our team will conduct a page-by-page audit and analysis of your website engagement and content metrics.
- Next, your content team will perfrom an analysis of keywords, your sitemap, current engagement, user personas, top keyword competitors and campaign distribution to develop a content roadmap for success.
- From there, you can use the audit and roadmap to inform your own in-house content creation efforts — or you can choose to move forward with a full content engagement.
- Should you choose to move forward, these details are then passed to a content editor to begin the creation phase, which includes a content strategy calendar.
Leveraging a mix of in-house creators and writers in your destination, our team can develop shareable content designed to inspire users to travel to your destination. The entire process is managed by us from start to finish; freeing you up to focus on other initiatives and priorities.
Delivery & Optimization
Once the copy is approved, we deliver it to you in the Simpleview CMS complete with search engine optimization throughout. Meta titles, meta descriptions and hyperlinks are all in one place — all you have to do is publish the content when you’re ready.
Measurement & Reporting
Your content team will provide quarterly project progress reports that take a look at page performance through the lens of the traveler path to purchase. We keep track of page performance, so you can see the results of your new content as it's published.