Effectively Target Meetings with ESP

Join Terri Roberts, program manager at 2Synergize, as she discusses Event Scoring Profile (ESP). By establishing preferred meeting criteria and assigning each a weight and value, ESP can help you arrive at a valuable, unbiased definition of what “good business” is for your destination. 

ESP gives you the confidence to deploy and communicate a targeted sales strategy, informed by the most complete picture of your sales intelligence. Learn more about how your DMO can  effectively target meetings with ESP.