Content development begins with an SEO-driven audit of your current website content to ensure key metrics are always at the forefront of future content. From there, you can sit back and relax as we'll take care of the rest.
Strategy and Planning
Your content strategist will conduct an analysis of keywords, your sitemap, current engagement, user personas, top keyword competitors, campaign distribution and social influencers to develop a content roadmap. These details are then passed to a content editor to begin the creation phase, which includes a content strategy calendar.
Leveraging a mix of in-house creators and writers in your destination, our team develops shareable content designed to inspire users to travel to your destination. The entire process is managed by us from start to finish; all you have to do is approve the copy.
Delivery and Optimization
Once the copy is approved, we deliver it to you in the CMS complete with search engine optimization. Meta titles, meta descriptions and hyperlinks are all in one place; all you have to do is publish the content.
Measurement & Reporting
Your content strategist will provide quarterly project progress reports that take a look at page performance through the lens of the buyer's journey. We keep track of page performance, so you can see the results of your new content as it's published.
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