In 2014, Utah Valley launched a newly redesigned website that featured an organic, sophisticated design, highly interactive tools, superior representation of the destination's endless offerings for families and outdoor enthusiasts.
One of the CVB's goals for their redesign was to showcase a variety of activities a visitor could experience within the many towns in the Utah Valley. Simpleview's solution included a "Choose Your Experience" widget that is displayed throughout the website, and connects visitors with activities that best fit their interests.
Utah Valley CVB also made the leap to feature video as part of their homepage header. Within the video, viewers discover various video clips and breathtaking imagery highlighting all the Utah Valley has to offer.
Utah Valley is a powerful example of a CVB utilizing multiple platforms to strengthen their destination's reach to visitors around the world. "The video has proven to be a powerful tool highlighting Utah Valley" says Charlene Christensen, Director of Services and Marketing at the Utah Valley CVB.