How could a two-person DMO draw visitors' attention to this Pennsylvania paradise with an out-of-date website?
Known for the darkest skies and the brightest stars in the eastern U.S., Potter County in Coudersport, Pennsylvania is a stargazer's paradise. A true getaway from today's overabundant runaround and information overload, this destination will encourage you to escape your offices and get outside for state-park exploring, hunting, fishing, skiing, hiking, and even antiquing.
The Executive Director knew it was time for a site redesign, especially after attending the 2012 Simpleview Summit and realizing that being accessible on mobile technology was becoming a necessity and not just a "nice-to-have". The Simpleview team worked diligently to deliver a quality site with practicality, beauty, and longevity to meet this DMO's specific needs.
Simpleview also brought in their Destination Travel Network (DTN) team to help VisitPotterCounty.com create a new source of revenue through managed online advertising, which was invested into the site redesign. In addition, Simpleview's creative team also assisted Potter County with updated branding.