As a year-round destination, Park City utilizes email marketing communications to continually engage its visitors. By switching to the Distribion email platform and creating high-impact templates for reuse, the Park City Chamber of Commerce/CVB was able to simultaneously improve the quality of its communications while cutting the time and effort it takes to create them.
Offering the very best in snow-hewn slopes and hillsides, Park City appeals to athletes and outdoor enthusiasts alike. Throughout the seasons, Park City distributes various email publications, including regular snow alerts. With its previous email marketing tools, the Chamber had to rely heavily on HTML to customize minute details like snow accumulation, a process that cost time and compromised layouts.
With new templates created in Distribion, including summer and winter templates that reflect the seasonally changing look of the Park City website, Interactive Marketing Manager Vicki Gaebe can now plug in content quickly and easily. "Veronica set up everything to start with, and after just a few edits, she pretty much created enough variety to change images and templates as need be."