Visit Orlando launched a new website in 2011 and seized the opportunity to update their SEO strategy, tapping Simpleview's SEM team to implement a plan of monthly SEO activities aimed at sustainable, long-term growth.
As a result, Visit Orlando has seen significant increases in key areas of their website as well as 36 consecutive months of year-over-year growth to organic traffic overall.
From October 2011 to April 2014, Visit Orlando experienced a 263% increase in traffic to the "Discounts & Tickets" page, a 171% increase to the "Things to Do" page and a 75% traffic increase to their Calendar of Events.
"SEO needs to be approached as an ongoing practice and not a one-time review in order to see positive results. Working with the SEM team at Simpleview has helped us stay focused on that fact, and we continue to benefit from the relationship." - Sean Howells, Director of Interactive Marketing at Visit Orlando.