Tasked with a website redesign following a rebrand, Simpleview's creative team experienced the unique energy of this waterfront destination firsthand through a Destination Immersion.
meetNKY | Northern Kentucky CVB was ready to revamp their website following a recently completed rebrand. Looking to take control of the web content and share their fresh look as soon as possible, an aggressive timeline was set between the DMO and Simpleview that required strong communication from both sides.
Simpleview's Destination Immersion not only re-energized CVB staff, the trip also provided countless takeaways for the visiting staff to translate into meetNKY's colorful website, and proved to be an invaluable investment for the bureau.
Simpleview utilized the CVB's recently updated branding, such as the new logo, into the redesigned site, helping it become the backbone of the new brand. The previous site's information was replaced with fresh photography and content that represented the current vitality of the DMO. Whether visitors are looking for a relaxed riverboat ride or a zip lining adventure, a riverfront restaurant or high-tech conference facilities, the information is now at their fingertips at meetNKY.com.