After redesigning the website, traffic to NewarkHappening.com rose from an average of 2,000 visits per month to 17,000 by summer 2014, superseding even the most optimistic expectations.
The Greater Newark Convention and Visitor Bureau underwent an extensive process of brand discovery and rebranding. The CVB website not only had a dated design, but the newly developed Newark brand hinged on events and things to do as the city's defining strength - assets that are most effectively promoted through online channels.
Findings from an extensive discovery process laid the foundation for development of the new brand and website, including results from more than a dozen pieces of research to identify what differentiates Greater Newark from its neighbors and competitors.
"We had an incredibly complex vision for the Newark Happening website," noted Lauren Hall, Director of Marketing and Communications. "Simpleview was able to provide us with a creative solution that offered up big impact, and did not break the bank. The result is a highly engaging website that offers travelers a fresh new look into all that's happening in Newark."