After the Simpleview Content Creation team established a content basis for Destination Irvine, the DMO staff had ample information they could send traffic to when speaking to visitors, pitching media stories, and attracting meeting planners.
Destination Irvine was actively looking for a partner to help develop their web presence on several levels. One of the bureau's specific needs was giving their site's content a consistent voice that embodied their marketing messages.
The Simpleview Content Creation team went to Irvine for an on-site audit of Irvine as a destination. Over the week, the team spent time with the DMO's staff and explored the city to learn about the culture and what aspects to highlight on the site. After visiting, we began working in tandem with Destination Irvine to update the site's content and revise the overall branding message to use in all of the DMO's marketing pieces, including traditional visitor guides.
Today, members and partners continually compliment the DMO on their new web presence, specially how visitors now have clear, concise information about this
California destination. "The Simpleview team understood what our city exemplifies right away," Wendy Haase, Director of Tourism Marketing noted. "We have actually used their team's initial direction to help guide our past two visitors guides' content since launching the website, as their insights have been completely accurate and help to compliment the best parts of Irvine in a very honest way."