The CRM implementation for Grapevine CVB included importing and processing 160 spreadsheets, 17,204 contacts and 19,032 customer inquires. By centralizing data from across the CVB, 100% of staff now work within a single, unified CRM platform.
By switching to Simpleview CRM, Grapevine CVB finally realized their goal of having a centralized storage hub and data management system that staff actually used. The centralized data also now enables staff and DMO leadership to generate reports that demonstrate outcomes and achievements related to productivity, sales and more.
"Having Simpleview CRM is changing the way we do business at the Grapevine CVB. Since working with Simpleview, we've standardized our work-flow and eliminated much of the duplicate information, and we can run reliable reports for sales, traces and more." - Barry Lewis, Director of Marketing, Grapevine CVB