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Experience Grand Rapids


In December 2013, Experience Grand Rapids launched City Twist, a responsive website serving as a visitor's virtual concierge. Entertaining and engaging, the City Twist showcases eighteen different travel personas including Art Enthusiasts, Live Music Lovers and History Buffs to name a few. City Twist has opened the doors for visitors by improving organic search results and placing Grand Rapids front and center for the undecided traveler.

City Twist organizes all that Grand Rapids has to offer, from craft beer to shopping extravaganzas to fun for the whole family. Visitors simply spin the wheel, choose a persona and review curated experiences to match their interests. With more than 1,000 ideas to choose from, Grand Rapids encourages visitors to twist their way to a one-of-a-kind vacation.

Grand Rapids, Michigan offers a wide array of activities to appeal to even the most eclectic vacationer. Whether your perfect evening is illuminated by stadium lights, candlelight, or starlight, Grand Rapids has a venue that suits adventurers of all interests and inclinations.

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Andrea Robyns
Interactive Web & Design Manager, Experience Grand Rapids
Janet Korn
Senior Vice President, Experience Grand Rapids
Tim Thurein
Senior Account Manager, Simpleview




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