In an effort to deliver economic growth to its members in a highly competitive market and expand its budget for additional marketing, Visit Estes Park incorporated member advertising into its redesigned site and realized a 104% increase in website-based revenue.
Visit Estes Park is the official Destination Marketing Organization for the beautiful mountain village of Estes Park, Colorado. Approximately 1.25 million people visited Estes Park in 2013, making it the most visited mountain destination in the state.
Together with Simpleview and Destination Travel Network, Visit Estes Park created new, targeted advertising options for its shareholders on its redesigned site, resulting in greater exposure for local businesses, driving greater year-round economic impact.
According to Kirby Hazelton, Stakeholder Relations and Communication Manager, "with the launch of our website came the launch of new options and programs, so having the DTN team available to assist in educating, selling, and fulfilling these new, advanced, dynamic products was really important to our success."