When Albany County CVB recognized a gap in their visitor's mobile experience, they turned to Destination Travel Network (DTN) to establish a new source of revenue to reinvest into the bureau. The results, as Director of Marketing Schuyler Bull puts it, was "a mobile website for free."
Albany County CVB had two goals for incorporating DTN: the monetization of their website for reinvestment, and increased exposure for their partners. Throughout June 2013 to June 2014, Albany.org had over 2,800,000 advertising impressions and over 30,000 clicks to advertiser websites and information. The CVB exceeded its goals for DTN; they were not only able to allocate their revenue to completely fund a mobile site, but their partners love the heightened exposure and continue to reinvest in the site themselves.
"The DTN Team took the time to learn about our destination and build relationships with our partners. They aren't just selling advertising, but rather are an extension of our marketing efforts in promoting our partners and improving our website experience for visitors" states Bull.