Just one month after launching a redesigned website, organic traffic to VisitEauClaire.com increased 104%, unique visits went up 81% and overall visits increased 77%.
Visit Eau Claire sought to convey a fresh, fun and edgy personality to engage locals and visitors alike through social media, as well as the opportunity to create an ongoing conversation about experiences in and around the area.
One feature implemented that directly correlates to goals established by Visit Eau Claire is the Event Calendar, which is now the most popular page on the site. Visitors stay up to 1.5 minutes on average and the calendar has an outstanding bounce rate of 37% - considerably below the 50% industry average.
"We are beyond excited about the new Visit Eau Claire website from a visual and functionality perspective. The analytics are fantastic and have helped us generate significant partner revenue to offset the website investment." - Linda John, Executive Director, Visit Eau Claire