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12 days of digital marketing best practices for the holidays

  • 5 minute read

The most wonderful time of the year is upon us — a fruitful time for destination marketing organizations (DMOs) trying to inspire travelers and encourage bookings. With time spent online continuing to rise, digital marketing has become essential for connecting with potential travelers year-round…

The holidays in “reel” time: 10 DMOs decking the halls for festive travelers & jolly locals

  • 1 minute read

The holiday season starts earlier and earlier every year, and each year we must make an important decision: to be or not to be a Grinch. Fortunately for destination marketing organizations (DMOs), their decision is easy. Embracing the holidays and celebrating all things jolly and bright draws in festive travelers and entertains Christmas-fanatic locals. It’s a no-brainer, right?  Seasonal events like parades, Christmas light sightings, food and drink tours, and holiday bucket lists are some of the many ways DMOs are decking the halls this season to embrace visitors who choose to…

Mastering GA4: unleash your inner data wizard with these top tips & tricks

  • 6 minute read

Chances are you’ve seen plenty of blogs and videos on what to expect from Google Analytics 4 (GA4), but more than likely you now want to learn how to use GA4. If so, consider this blog your best friend. Here are some hot topic questions it will cover: What is GA4? What do the new metrics mean and…