The Margarita Mile Dallas app guides users to local restaurants and bars offering a variety of takes on this refreshing tequila drink. In turn, visitors track where they sip and get the chance to earn prizes. Users “level up” or gain achievement levels based on the number of check-ins along the Mile, from a ‘Rita Rookie’ (3 check-ins earns you this level), to an ‘MVP’ (at least 8 check-ins) and, finally, a ‘Master’ (14 check-ins).

Safe sipping is encouraged within the app, with transportation options suggested. A calendar of events and push notifications help explorers plan their journey, while detailed listings let them know the flavors they can savor at each stop, from classic to creative. 

Naturally, with a tagline like “Big Things Happen Here,” VisitDallas doesn’t stop at just serving up a mobile app. They go big on marketing support behind it, with the microsite Margarita Mile Dallas on providing listings and a map to encourage exploration. The microsite also highlights user-generated social media content depicting the margarita scene, a margarita quiz and blogs, and a free transportation guide.