- An outdated website that was difficult to navigate and wasn’t mobile-friendly
- Preconceived notions about Texas that could dissuade first-time visitors
First-time visitors to Austin might be surprised to find themselves being entertained with live music as they walk through the terminal at Austin-Bergstrom International Airport after deplaning. But in actuality, it’s probably the most on-brand welcome the city could offer.
Dubbed ‘The Live Music Capital of the World®,’ Austin is home to more than 250 live music venues throughout the city. Visitors can expect to see – and hear – musicians in typical venues such as clubs, coffeehouses, bars and concert halls, as well in unexpected places like grocery stores and city council meetings.
When it came time for the team at Visit Austin to redesign their website, it was this energy and personality they wanted the new site to convey. The design needed to not only communicate Austin’s love for live music, but even more so - the fact Austin is a culturally rich destination with diverse offerings for every kind of traveler.