The team at Panama City Beach Convention & Visitors Bureau was no exception. Known for their beautiful beaches, the destination has seen impressive recovery numbers over the last few months as visitors seek a safe, outdoor escape within driving distance. 

But with COVID-19 case numbers still rising all over the country, the team at Panama City Beach (PCB) knew they wouldn’t be able to host their annual Pirates of the High Seas Fest this year — at least not in its traditional format. 

Rather than cancel the popular leisure event, the team decided to create a fun and interactive online experience that visitors could experience from the comfort of their own homes. As a result, they partnered with Simpleview’s digital marketing team to help bring their ideas to life. 


PanamaCityBeach-FP-Dec 2020

Simpleview’s designers concepted the overall design of the campaign, including hand-drawn pirate and treasure map illustrations. (In the end, PCB was so pleased with the creative, they plan on using the pirate design in future marketing efforts!)

The CVB also wanted to create a virtual treasure hunt, in which website visitors would navigate through their website, using clues in order to find hidden treasure. Participants would be eligible to win pirate-themed prizes such as foam swords, eye patches and pirate tattoos.


The treasure hunt was a huge hit with visitors, who took to social media to express their delight. But perhaps more importantly, it also served as a great way for the CVB to get visitors to check out pages of their website that they might not otherwise visit. 

Additionally, the campaign landing page hosted a sweepstakes and showcased several pirate videos. Another element was a virtual costume contest, which actually generated more online entries than last year’s in-person event. To enter, participants simply uploaded a photo of themselves through the website.