- An outdated email list causing large numbers of spam and unsubscribes
- A low reputation rating with Google threatening their email platform
As a destination marketing organization (DMO), email marketing is one of the most important tools in your arsenal. It’s cost-effective and time efficient, and can be used to create highly personalized messages to specific target audiences. For these reasons destination marketers often spend a lot of time and resources growing their email lists.
Visit Myrtle Beach recognized the importance of email marketing, building their email list to more than 770,000 subscribers over many years.
The DMO experienced trouble with low delivery rates and high spam complaints, and their Google Sender Reputation was steadily decreasing. Knowing that something needed to change, they began searching for a more robust email automation platform with a high level of support that could help guide them in their efforts to manage their lists and improve their engagement rates.